The Wisconsin Investor
Each week, we bring you interviews with some of Wisconsin's top real estate investors who share their tips, tricks, and strategies that you can implement right away. This show is dedicated to helping Wisconsin real estate investors elevate their game. Along with interviews, I'll also dive into hot topics in solo episodes and feature experts from various real estate sectors across Wisconsin.
The Wisconsin Investor
If I Had to Start Over in 2026… Here’s the Exact Plan I’d Follow to Hit 100 Units Again
Goal Setting for 2026: From Zero to 100 Units in 3 Years | Wisconsin Real Estate Insights
🎯 Ready to crush your 2026 real estate goals? In this episode of The Wisconsin Investor Podcast, Corey Reyment shares his proven strategy for setting and achieving big goals — specifically how he went from zero to 100 units in just three years! Whether you're a beginner or seasoned investor, Corey's actionable framework will help you set clear, achievable goals, navigate the challenges of Wisconsin's real estate market, and create a solid plan for success.
🔑 What You’ll Learn in This Episode:
- The Importance of Big Picture Thinking: Why knowing your "why" is crucial to reaching your real estate goals.
- Breaking Down Large Goals: How to structure your real estate goals into manageable quarterly, monthly, and weekly tasks.
- The Power of the 12-Week Year: A method that will help you get more done in 12 weeks than others do all year.
- Building the Right Team: How to identify the key people you'll need on your team to achieve your big goals.
- Real-Life Stories & Lessons: Hear how Corey navigated his journey in real estate, including challenges and wins along the way.
🛠️ Actionable Tips for Investors in Wisconsin: Corey shares insights on flipping houses, using the BRRRR method, managing properties, and identifying the right buy box in markets like Green Bay, Oshkosh, and Appleton.
🎁 New Year’s Giveaway: Stay tuned for details on our New Year’s contest where you could win a 1-on-1 strategy session with Corey, a $250 gift card, or the exclusive Wisconsin Investor Starter Kit!
💬 Get Involved: Subscribe to the YouTube channel, follow us on Instagram and Facebook, and enter our giveaway to kickstart your 2026 with expert guidance from Corey and his team.
🎧 Listen now and start your journey to real estate success in 2026!
What's up, my Wisco investor friends out there? I'm your host of today's show, Corey Remett, and I'm super excited today, guys, because we're going to be talking about 2026. Can you believe it? It's almost here. It's coming fast. Uh, how many times, guys? A question for you have you set some goals January 1st, scratched them down, and by March, they're in the trash. Right? I mean, we've all been there, right? I've done it multiple, multiple times. But today I'm gonna give you guys the exact formula I use to set some goals to go from zero units to 100 units in just three years. All right. And so I'm gonna give you guys that same framework, the same formula, and some tips on making sure as you guys look forward into 2026 that you are setting yourself up for success. Guys, this is a great time of year to be doing that and a great time of year to be really reflecting on what's worked this past year, what hasn't worked this past year, what what you want to shoot for in 2026, and to start to lay the framework and the action steps to be able to get you there. All right, so I'm excited about that. Before I get into that, though, guys, I'm gonna talk about a little contest that we're running. And this is really just a big thank you to the all of you guys who are listening out there uh religiously every single week. And so we're gonna be doing a New Year's big giveaway, and we're picking three separate winners. All right, so we're gonna be announcing all three winners on January 1st to kick this 2026 year off strong. What we're doing, we're giving away three things. So you can get an hour strategy call session with me. So we'll break down a lot of these goals for you or help you set the goals. If you're not really sure, you listen to the episode, you're like, man, uh, this sounds all great, but you need somebody to sit down and actually do this together with you. I will be able to do that with you, okay? The other thing we're gonna give away a $250 Amazon or Visa gift card, and a Wisconsin investor starter kit is up for grabs too. So that's some podcast merch, some investing books that are some of my favorites, and maybe some good old Door County coffee or something like that. So um, there'll be three different winners. All right, here's how you get in bet into this contest. All right, so you're gonna subscribe to the YouTube channel. So if you're listening to this, Spotify or Apple or wherever you listen, go out to the YouTube channel, the Wisconsin Investor, subscribe to it, all right, follow us on Instagram or Facebook, and go to the pinned giveaway post on either Instagram or Facebook, comment done, and just tag two friends who you think would love the show. Okay. And if you want a bonus entry entry to this contest, share the video on your story and tag the Wisconsin investor. All right. Real simple, we're gonna announce the winners on January 1st. So go out there, get in into the contest, guys, and let's let's uh let me help you make 2026 the best year you've ever had. All right. So let's talk about the goal setting process, guys. I'm just gonna get right into the meat and potatoes of this thing because uh, you know, I know you everybody's time is valuable. We don't need to sit and mess around here and and pussyfoot around a little bit. So let's get right into how you guys can make 2026 your best year yet. All right. So a couple things. First of all, um you gotta start with the big picture. All right. Anytime I'm really getting dialed in on goals, I've got to really think about the big vision, the big picture, right? So as it relates to real estate, first thing you gotta figure out is like why, A, why you listen to this podcast? B, why do you think real estate is the vehicle for you? And C, why do you have any type of ambition or goal as it relates to real estate? So what is that? So for me, when I started, just to give you guys an example, my why was really strong, right? I really wanted to get out of my job. All right. And I say nine to five, but it really wasn't. The whole reason I want to get out of my job is uh my hours were like at nights and weekends and holidays. So it was like whenever families were home, that's when I was working. And so what I was doing is I was selling these athletic recruiting packages to like high school, you know, fam kids with high school athletes or even middle school athletes who wanted a better shot of their kid getting recruited for college sports. I would sell them our programs to help them enhance their chances of getting recruited. Okay. But that means kids are at school all day. So I'm not working during the daytime, right? Now there were some other prep hours and meetings and things like that. So the schedule was really kind of weird. Like it'd be like mornings for you know an hour or two that I'd have to work, then I'd have a little bit of time off during the day, then I'd be back at my desk at like three or four o'clock. All right. My daughter was getting, at the time, I think she was like around three or four. She was into like dance and some other stuff. And so she would she started having these performances and things like that. And I wouldn't be able to go to them because I had to work, right? Or I'd have to ask off, and that always kind of drove me nuts. As an entrepreneur guy, I hated having to like ask permission to do things, right? I get it as a business owner. Now I understand why that's important, but my personality type doesn't like those things. So for me, it started with I want to get out of my job as quickly as humanly possible. Okay. Then it came down to so that was the why. Why do why do I want real estate? Well, I thought real estate gave me the best opportunity. And then I I sat and dreamed up what do I need to have in order for me to be living my dream life? So that would be like the other piece for you guys as you're starting to think about this is like, what does the dream outcome look like for you? Okay. For some of you guys, it might just be, hey, I want to have a retirement. Um, I want to have, you know, 10 properties that I've got, you know, at least 20% equity in, and I can set and forget, and they're nice properties. And, you know, in 20, 30 years, that's my retirement. Or whatever it is for you, get really crystal clear on a why you're even listening to this podcast. Because if you're listening to this podcast, that means you have some big ambitions or some goals, right? You have some reason you're taking time out of your day to listen or watch this episode. So get clear on why that is. What is the big vision for you? Maybe it's a five year, a 10-year, a 20-year, a 30-year, whatever the case is, get really crystal clear. Again, for me, it was as quickly as humanly possible out of my job. What did that mean? At the time, I thought I needed $20,000 passively coming in to completely be financially free. Okay. Um, and so then I was like, well, what do I think I need to do to get there? So now I start working backwards, right? And that's really all we're doing in these goal setting things. But we want to get really crystal clear. Okay, so how do I want to get there? At that time, I was using the BURR strategy. I didn't have a lot of money to start, right? So I needed to burr everything. Everything had a Burr and I had to do it correctly. And if you're not sure what the BURR is, if this is your first time hearing that acronym, it stands for buy, rehab, rent, refinance, repeat. All right. And it's a way to recycle capital, basically. And so what I mean by that is instead of having to put 20, 25% down plus all the rehab on every single property, you can basically, you know, utilize other people's money for a short period of time and then refinance out of it, pay your private lenders back or your hard money guys, or whatever. There's a million different ways, and we have other episodes on the birth strategy. So I won't get all into the details on that, but that's what that stands for. All right. So my goal was I'm gonna get a hundred doors, that cash flow after everything, $200 per door. Okay, and then I'm like, bam, I got my goal, right? $20,000. So I did that, but um I utilized these strategies. So that was the big target, right? 100 doors. I I found my big target. What's the big target? 100 doors, 200 bucks a door. Okay. That was what I was going, that was what I was shooting for. All right. So for me, I also got clear on where did I want these properties? Okay. How was I gonna do this? So I at the start, I was gonna self-manage and then hire property management. So when I first set this big goal, I didn't really think through the management piece. As I got a few properties, I started to tighten up that um that goal a little bit, right? Okay, so now I added some other little caveats to it once I get into it, but you don't have to worry about some of that stuff right now. Just get really crystal clear on the big goal, okay? And then you're just gonna put a plan in place and you're gonna adjust this quarterly, okay? So you're gonna run what we call 12-week years, and there's a great book out there called The 12-week year. And if you follow that program and that step, you will get more done in three months than most people get done in an entire year. That's the premise of the book. But it's a really effective way to break up, you know, this same thing we're gonna talk about here with setting your goals. Okay. So set that goal, the big goal, and then we start to work backwards. Okay, so for me, I was like as quick as I possibly can, I need to do that. But then I had to break that down into like realistic, actionable items. Okay. So step one at the first step was I started working backwards and I said, Okay, well, if I could do this in like five years, that'd be amazing. Okay, so then I just break it down. How many doors do I need every year to hit that target? Okay, now if you're just starting out like I was when I when I'm sharing this example of these big goals, uh, you may want to ramp up to the big goal, right? So you might say, okay, I want a hundred doors in five years. Well, you may want to kind of tier that. So your first year is probably gonna be a little bit less as you're getting going, you have to learn and build your contacts. And there's a lot of other things that get the rocket ship off the ground, so to speak. And so you're gonna have a lot of foundational framework that you're gonna lay in that first year. All right. So you may want to just tier your goal a little bit if you're just starting out, all right, uh, into the bigger goals. But how I would potentially work this today if I was starting over, okay, is 100 doors, five years. Okay. I'm gonna break that out, right, and back it down. And what I would probably say is realistically, if I could get a duplex like every two months when I start up, that might be a pretty decent target to go for. So you get one, you get it in process, you get another one under contract, you get it in process. Okay. Uh that might be how I would structure it in today's world for the first year and just start, start there. Okay, now you might hear that, your goals might be completely different, and that's fine. This is really about you. Some other folks that we're working with right now that I'm I'm coaching from our team, you know, we have somebody on our team, they want five flips next year at 30,000 a flip. Very doable. Okay. So then we have to think about okay, great, let's break that down. What needs to happen? This is the next next step of all this. What needs to happen next, okay, or in the next 12 weeks in order for you to be on target for that? Okay, so they need to have at least one property in process and probably another one under contract to stay on target. Okay. So then we have to really well, now that we have these targets, these little bit more near-term targets, we've got the 12-month target, let's say. Okay, we've got our five flips in the next 12 months, we've got our whatever it is, you know, six duplexes that we're gonna get in the next 12 months. Now we can start to break that down into quarterly goal. All right. So what do we need to do in a quarterly? Again, the five flips. All right, cool. We got to have one and a half, let's call it, properties in process. Okay. All right, cool. We got that. Now, really simply, the next step that's gonna come is we have to get clear on what do we need to do in the next month in order to be able to do that. So, what are the things that need to have happen in the next month? Okay, so I need to have financing set up in the next month in order to do that. I need to be crystal clear in my buy box. What am I even looking for? Um, I need to have sources for these deals. Where am I gonna get the deals from? All right. Um, if you don't have that, that's a goal. Okay, I don't know where I'm gonna get these deals from. Wisconsin discount property is the best spot to get it, just saying. But anyway, where are you gonna get them from? You got to come up with some some deal flow sources, some potentially, some financing sources, all right? What it's sp do you have a specific location that you're looking for? All of those things. So this is where you're gonna start to build out the details as you as you bring it back. Going back, just to recap, we're gonna start first of all, what is the big picture? What's the big why? Why are you doing this? That that's gonna dictate everything else, okay? And then we're gonna start to just break that down, okay? And as you get closer and closer, we're gonna get more and more detailed with what we think it is. Okay, now you don't have to be super rigid with some of these things. Like you might have some ideas right now of what you're gonna do for, say, financing, and you might learn some new information that might change that for you once you get going. So you have to be willing to be a little bit flexible on the how you're gonna get to the goal, not necessarily focused on um uh the how as much as like get a framework going of what you think it's gonna be, and you can be flexible with swapping some things out with the hows. Okay. So giving you another little piece of this, we got the big why. We're gonna start carving that up into smaller chunks. All right, work it backwards wherever your big goal is, then work it down into at least a year, then the next six months, the next 12 weeks, the next month, then we're gonna get into the more of the immediate action steps, okay? So if it were me and I said, okay, starting January 1st, this is my goal and this is what I'm going to do. All right, I'm just gonna give myself some grace for the next couple weeks here. I'm not gonna get crazy. I'm just gonna enjoy the holidays, whatever it is for you. Okay. January 1st, I'm gonna get started. Then I want to really carve out like what are those things I need to accomplish in that first week to stay on target. Okay, so it might be like, I'm gonna I need to send emails to 10 different lenders to start that process of getting lending set up, or I need to find five different real estate agents that can give me um leads on listings uh that might fit my buy box, or I need to get really crystal clear on what is my buy box. That's another big one uh that that's out there that we talk about a lot is knowing what is your buy box. So for me, giving you guys another example here, my buy box was pretty simple when we started this. It was any property that I could burr into, and it would cash flow at 200 bucks a door in like the Green Bay Appleton market. And the reason I chose those is because I had property management then that could do the managing. And I didn't want to do the management. This was that for my first one. When I my first deal, just to clarify, I was just it was all about the burr and the 200 bucks a month. Okay. Ideally in Green Bay. That's where I was looking. Um, as we started getting into it, then I was like, okay, I can do Green Bay, I can do Appleton because I've got property management in place. All right. So for you guys, you might be more specific. Maybe you say, hey, I only want, you know, three bed, two baths with two car garages in these specific areas. Okay. So you might be more limited, right, in your goals. And that might be something to consider. If you've got bigger goals, but you've got a very narrow buy box, you may have to, you may have to evaluate that buy box and open that back up to match your big goal. So this is part of the goal setting process that you guys should be going through as you're sitting down coming up this these next couple weeks. All right. If you're again, if your buy box is too tight, it doesn't match up with the goal and the intensity level of your goal that you want to accomplish, it's gonna be tough to achieve it. So don't butch your, don't pigeonhole yourself if you got some big aspirations here. All right, you're gonna have to be a little bit more open, um, especially in a mark in in the markets that we have in Wisconsin where there's you know, this is all smaller markets for the most part. You're not gonna have as much deal flow as, let's say, if you were in Phoenix or San Diego or some of these other places with massive populations. It's gonna be a little bit more limited on probably what you're gonna be able to have access to, even be able to buy. All right. So get clear on that, all right. And then get your who's. Okay. So once you figure that out, what is the goal? What is the action steps that I need to take? Then figure out who are the who's that you need on your team in order to make that happen. And I don't necessarily mean you have to hire people, all right, but you may need to, you know, think about some people that are gonna be 1099 hires. Like they don't have to be on a payroll for you, but you may have to be thinking about who are some 1099 people or some vendors that you're gonna need in order to achieve those goals. Okay. I will tell you this when we set these goals, we had Caleb Hayes, who, if you guys don't know Caleb, awesome guy, and um was very instrumental in helping us really plan out a lot of this stuff when we first started up. And I remember sitting down with him, and I think I've shared this before on the episode on the show, but um, we were doing one deal every couple months when we when we first met with him. And um I remember him telling us we needed to get a bookkeeper, like ASAP, right? And at that time I was like, I don't think we can afford a bookkeeper, man. And like we don't even need it, like, what do we need a bookie? We're not even we're only doing like a couple deals so far. And one of the best things he he told me is you need to hire or get vendors for people for where you're going to be, not where you are. And so that's important too, is you guys are setting these goals. Get really clear on who are where are you going to be in the next 12 months, 24 months, 36 months. Where are you going to be, and then who are you going to need on your team in order for you to be able to get there? Okay. Bookkeeping is one uh that I see a lot of times. Um it holds people up, holds people back. Greg Newman, who's been on the episode, I just ran into him at the uh Pace Morby event not that long ago in Green Bay, and we were chatting a little bit about where he was at because we talked a little bit. I don't know if it was on the episode or when we weren't recording, but we talked a little bit about um some of the things that were holding up his business as he's scaling and growing. And I think he's over 50 rental units now and they're self-managing, and he's full-time in real estate, and bookkeeping was one that was holding him up. I think his wife is doing the bookkeeping, but it's it's a pain in the butt for them to do it and to keep up with it. And so we talked about uh getting somebody in to do the the bookkeeping. Okay. I'll also say you want to get somebody that knows what they're doing with real estate bookkeeping. I had a VA doing some of my rental books for a while, and then uh she left and we turned it over to the people who do our books for the wholesaling and flipping company, where there's a lot more volume and a lot more transactions. And so it's a more of an expense to have a professional do it. But I will tell you what, we are finding all kinds of things that are really costing us a lot of money because we didn't get the write-offs last year because of the way the books were done or things that were missed or misclassified. Um, and so it's now we're playing catch up, but we have to make that decision. Do we want to go back and amend our taxes from last year or just suck it up and move on? So what you guys are missing, the opportunities sometimes with these, because you're you're only looking at where you are, not where you're going to be, could be costing you a lot of money. So think about those things too as you guys are setting the goals. What um, what people or who do you need on your team in your wheelhouse to make things happen? Another one that has come up in some coaching calls with some people on my team recently is um they're in doing the doing the work. On the properties, and it's causing struggles in their in their marriage. It's getting them annoyed with each other because one person thinks it should be done faster and the other person wants to take their time a little bit more, but they're on a hard money loan. So every day it's not done, it's costing them money, right? And the reason that they're doing the work themselves is to quote unquote save money. The obvious answer here is to hire things out here and and play the speed game and get this thing done and on the market and sold sooner so that it's not costing you money and you get your time back. So you're freeing yourself up, and now you're allowing yourself to scale and hit those goals much easier than you being the cog in the wheel. Okay? So think about all of those things as you guys are planning it out. Again, this is a really simple episode today, guys. It's start with your big why this year. Start there. Why do you want to do this? Work it backwards into some smaller, more manageable goals, some more targets. Again, if you got a big target, it's not going to be an even-paced thing. So if you're saying like me, 100 doors, five years, you're going to have to probably ramp that up into bigger targets each year as you grow. Okay. Then work it into some smaller next quarter, what needs to happen, to stay on the pace. What needs to happen the next month and the next week. All right. And then figure out your who's. Who are you going to need on your team to get you to where you need to be? And the last thing I'll leave you guys with here today is who are you going to need to be to reach your goals that you have in the next three to five years? Because the person you are today probably isn't the person you're going to need to become if you have some big aspirations. So what kind of education are you going to need to get yourself? What kind of training are you going to need to get yourself? What kind of friendships are you going to need to have? I know somebody who else who started working for us for a while back, that was one of the things we talked about right away when they started, is we said, dude, with your goals, the people you're hanging out with right now, I hate to say it, but they're not going to be the same people you're going to hang out with in the next three to five years. You're going to lose friendships. And it's a good thing if you really want to grow yourself. So think about the people you're surrounding yourself with. We've all heard it a million times. You are the sum of the five people you hang out with the most, right? And it is very, very true. So think about that. And um and and think about who you need to become in order to hit that next goal and really look at yourself in the mirror as you're going to have to change some habits, probably. Maybe you've got to get up earlier every day. Maybe you got to go to bed earlier every day. Maybe you got to put the bottle down a little bit more next year. Um setting a little bit more sacrifices. But that's why this is such an important process to really sit down and spend some time with. So that's all I got for you guys today. A quick episode as we get into 2026 here, just talking about goal setting. I think it's a really important time. I know it's kind of cliche and everybody talks about goals this time of year and all that sort of stuff, but it really is a great time to reflect back. For some reason, we put a date January 1st as like the time to do all this stuff. And um leading up over these next couple of weeks, it's a great time to really just sit and reflect on this past year and where you are and where you want to get to, and then start to put some pen to paper and lay out a uh a plan. And so I hope this was helpful today, guys. If it has been helpful, please give me some feedback on this. Again, get on uh subscribe to the YouTube for us, go on the Facebook and Instagram and comment done and tag two people who you think would like this um show. And uh you're entered in and win some of those contests. And I hope I get to coach you and help you set your goals personally. Another thing we're doing as well outside of the contest is Reese from our team is an absolute beast, and he has a little different brain than I do. And he's he's had like conversations with thousands of investors since he's been working for us, and so he's seen the good, the bad, and the ugly. He's also an investor himself, and so he is doing coaching calls as well. So if you want to get in on some of those coaching calls, go to Wisconsin Discount Properties.com. If you're not on the buyers list yet, sign up for the buyers list, and then Connor from our team will typically give you like a little introduction call and just let him know hey man, I'm interested in getting in one of those coaching calls with Reese. Those are free if you're investing in our market. We're happy to do those for free for you guys. You got to come prepared. This is not gonna be just a loosey goosey call. We want serious people who are ready to take massive action uh on those coaching calls. Reese's time is super valuable. So um we're excited about doing that and able to offer that for you guys. So, anyway, guys, hope this is helpful. Give me some feedback, and we will see you guys on the next episode.
